will_peeters_design_

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willpeetersdesign@gmail.com
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I have recently finished my studies at Massey University with a BDes(Hons) majoring in Visual Communication Design. I am a designer who specialises in print and type design, with skills in visual identity design as well. I have strong interests in creating physical objects with my design, primarily through print. I like the concept that my work will last in a physical form rather than getting lost in the ocean, which is 
the digital world. 


I experiment with type design to format narratives and information in a more design forward way, making information more enjoyable to read as opposed to academic text structures. My work stems a lot from internet culture as well as that of Gen Z. I primarily design for my generation in hopes of bringing awareness to habits, interests and concerns within the generation to others through design, which caters to Gen Z visual interest rather than an assumption of what would work for them visually. My work thinks critically and acknowledges positives, negatives and neutrality around the topics I have designed for. Overall, I aim to have my work maintain its existence, as well as inform others through visual experimentation and experience.